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Cape Symphony, Conservatory Get New Names and Logos
Rebranding to take joined organization forward with one unified look

HYANNIS, MA—May 6, 2014
Cape Cod Symphony and Conservatory of Music & Arts is a mouthful. And long acronyms (like CCSCMA) are just confusing… and so last week.

Beginning on May 5, the joint organization consisting of the Cape Cod Symphony Orchestra and the Cape Cod Conservatory of Music & Arts will now be known as Cape Symphony & Conservatory. The individual names have also been shortened to Cape Symphony and Cape Conservatory.

“After three years of building a joint financial and programming foundation, we wanted to take the next step and update our identity to reflect that. Moving forward, the names and logos of both organizations will mirror one another to make them easily identifiable as ours… and easier to say,” explained Executive Director Jerome Karter.

Since the merger in 2010, the two organizations have been working to create more synergy between them. For example, in the 2013/2014 season, the Conservatory often offered classes that were reflective of an upcoming Cape Symphony concert. Meanwhile, at each Cape Symphony concert students of the Conservatory showed off their skills in the lobby as part of “Symphony Scene.” Both organizations also tied connective programming into its respective brochure.

The Symphony and Conservatory have been around for at least 50 years each with very minimal changes to their logos and branding, particularly in the most recent decades. This new “wave” logo is a modern variation of the former shell logo used for the Cape Symphony. The new logo features blues and greens to be reflective of the shore-lined community the organization calls home.

“When we are out in the community, people already refer to us as Cape Symphony and Cape Conservatory in one-on-one conversations. We feel these new names give us a more familiar, more accessible vibe and the bright, modern logo is reflective of the exciting classes and performances we offer,” explained Stephanie Weaver, Managing Director of the Cape Conservatory.

The official launch of the new brand begins with the Cape Conservatory’s summer brochure and the Cape Symphony’s 2014/2015 season brochure.

“We hope this new identity not only brings us a fresh new look, but also helps energize the organization and the overall community about the innovative programming and events we have in store for 2014 and beyond,” said Karter.

THE DIRECTORS

JUNG-HO PAK
ARTISTIC DIRECTOR & CONDUCTOR



JEROME KARTER
EXECUTIVE DIRECTOR



STEPHANIE WEAVER, D.M.A.
MANAGING DIRECTOR


 

 

 
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